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About SIC (Superintendencia de Industria y Comercio)
Colombia's competition, consumer protection, and intellectual property authority, headquartered in Bogotá. The SIC enforces Ley 1340 de 2009 (competition law), investigates anti-competitive conduct, reviews mergers, protects consumer rights, and administers the trademark and patent registry. The entity plays a critical role in regulating Colombia's markets and ensuring fair competition across all sectors of the economy.